Marketing Specialist | Integrative Life Network
Remote, Full Time | July 2022 - October 2023
Below are a few examples of collateral I designed for ILN's 2022 rebrand
Integrative Life Center Brochure:
Software Used: Adobe Illustrator
Begin Again Institute Brochure
Software Used: Adobe Illustrator
Integrative NeuroLife Center Trifold
Software Used: Adobe Illustrator
HTML/CSS CODING
As part of our sponsorship package for the 2023 Cape Cod Symposium, we were able to provide an email that was sent to conferences email list of 500k+ people. This email required careful crafting in HTML/CSS coding, sticking to specific guidelines.
Software Used: Adobe Dreamweaver and Brackets
The Code:
The Email:
SOCIAL MEDIA
As Marketing Specialist, I created content for and managed social media accounts for five ILN programs across various platforms including Instagram, Facebook and LinkedIn. Below are examples from a few of the accounts and analytics from top performing posts.
Instagram Profile for @integrativelifecenter
@integrativelifecenter
@integrativelifecenter
@integrativelifecenter
@integrativelifecenter
Tour of Cato House, one of ILC's residential properties. Filmed and edited by me and used on various social media platforms to promote the opening of the program.
To the right are analytics from the Instagram and LinkedIn post for this video.
You can visit the LinkedIn post HERE
Repurposing Webinar Content on Social:
This webinar was recorded and uploaded to YouTube. I then shared the link across LinkedIn, Instagram and Facebook, not only driving traffic to our YouTube page but also providing easy access to valuable information from a well-known and respected thought leader in the eating disorder industry (LinkedIn example to the left). Additionally, I extracted engaging clips from the webinar to create concise, yet informative, reels for social media.
EMAIL MARKETING
The email below was created using MailChimp to promote an upcoming 1.5 CE webinar ILC was hosting. This webinar sold out within 24 hours of the email deploying.
The above numbers represent the total number of clicks on the links to register for the webinar that were embedded in the email shown above.
The email below was created using MailChimp to promote a 4th of July ticket sale for an upcoming national event ILN was hosting.
The above numbers represent the total number of clicks on the link to register for the training event and website that were embedded in the email shown above.
EVENT PLANNING
With a wealth of experience in event planning, I have successfully executed 10+ events, varying in scale from intimate gatherings to larger, nationwide affairs.
One of my most successful events was the Clinical Training Series (CTS) that was hosted by ILN in Atlanta, GA, Nashville, TN, and Dallas, TX. I led a comprehensive planning and execution process for these three large-scale trainings that included conceptualizing the event, selecting presenters, determining logistics, organizing pre-event dinners, securing venues and vendors, obtaining CE approvals, crafting promotional materials, and leading marketing campaigns for the event. Additionally, I oversaw communication with venues and vendors, managed travel arrangements, designed event programs, coordinated giveaways, and handled day-of responsibilities, including CE certificate submissions and ensuring the event was running smoothly and on time. This meticulous and strategic approach ensured a successful and impactful CTS, creating a valuable experience for participants and presenters.
Below are a few examples of promotional materials and event program I designed (examples are from the Nashville event), as well as photos from the events.
CTS Program:
Software Used: Adobe Illustrator
CTS Promotional Materials
Software Used: Adobe Illustrator
